High-performance fitness coaching, for when being at your best is non-negotiable

 
 

I may be able to help you if…

…you used to be in shape but life has taken its toll.

…all of your energy goes toward your work and family, and you don’t feel like you have anything left for yourself.

…you've tried getting back in shape, but were always second guessing if you were training correctly.

...you've got a big goal or two that keeps nagging you.

…you're ready to take ownership and put in effort.

…you don't expect a babysitter and you're willing to communicate openly and honestly.

 

The spreadsheets and AI apps have failed you…

 

They don't understand what it's like to work 60 hour weeks and come home exhausted every day.

They don't understand how nagging injuries keep killing your motivation.

They don't understand the confusion and self-doubt that creeps in when you don't keep promises to yourself.

They don't understand how to account for all that in the nuts and bolts of your program.

After coaching over 400 clients over the last 15 years, here's what I've noticed:

When we dial in your training and nutrition…

Strength plateaus shatter because you aren't overtraining anymore, and your workouts focus on high ROI methods.

Body fat drops because you're fueling high quality training, not starving yourself.

As your conditioning improves, you feel more energetic and motivated because your body works more efficiently.

Consistency increases, because joint pain and fatigue are no longer limiting factors.

 
 

what i do

 

Flexible training and nutrition programming, written and coached by a real human, designed to build a deceptively strong physique and superior conditioning (while fitting into your chaotic schedule)

 

how i do it

 

1: Minimum effective dose

2: Ultra-targeted workouts

3: Flexible weekly structure

For the nerds: I use a "bottom up" process. I worry about getting the details of daily training as good as they can be before worrying about what we'll be doing 16 weeks from now. Most guys do the opposite, looking for the latest and greatest training cycle before they even optimize TODAY.

Toss out the spreadsheet and start over. You're an infinitely complex human being, not a robot. Programming should reflect this.


Here's what onboarding looks like, step by step:

1 - Assess current training (if anything), relevant performance metrics, injury history, lifestyle and schedule demands, recovery, nutritional status, reasons you've struggled in the past, and anything else we decide is relevant.

2 - Build the details first. Exercise selection, methods, weekly training split, and schedule flexibility. Then we build the longer term training cycle.

3 - Track objective metrics (weight moved, pacing, etc) AND subjective feedback on how things "feel" through ongoing messaging and a weekly formal check-in and/or video feedback.

4 - Optimize the workouts, the training week, and the long term cycles based on how you respond.

 
 
 

What clients are saying…

 
 
 
 

To book a free consultation, fill out the form below.

 
 
 
 
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